"If we look at pricing holistically,
we'll create a more solid business."

Pricing of product always have direct effect on your business and clients mind set. A good business always do research of the market and take a briefly deep down survey of the profit, loss and many factor that can affect the selling. Discussing with your whole team organization connected with you and number of client, every small single part of business can affect the business either it can make it grow or destroy it.